Written by Mike Muhney

January 30 2020

Despite the commoditization of so much in our lives, one thing certainly isn’t, people. People want to be recognized, and uniquely so. The outgrowth of social media, especially Facebook and Twitter, has enabled each of us to express our individuality and ourselves. Isn’t it great that people are so willing to share more personal information about...

Written by Colleen Reddington, Swiftpage

January 29 2020

Customer Relationship Management (or better known as CRM) software helps business owners track and engage with current customers, prospect new business leads, and drive overall sales growth. CRM software is also essential in facilitating better communication between team members, and providing real-time insight to the current state of sales...

Written by Mallory Bowers, Swiftpage

January 25 2020

In case you missed it, Swiftpage launched a new version of Act! Growth Suite in November, and last week they spruced it up with the release of a major update. To watch a Swiftpage video tour of the new features introduced with Act! v22, click the play button below.  Or click HERE to watch Keystroke's feature overview video. Act! Growth Suite...

Written by Mallory Bowers, Swiftpage

January 25 2020

Customer retention and inspiring return-customer purchases is the name of the game. Sure, you've mastered your funnel from top to bottom and you can convert your customers through social media, blogs, and service pages. But all that work is a one-time success unless you can turn those conversions into return customers and loyal regular...

Written by Mallory Bowers, Swiftpage

January 25 2020

As a small business owner you are certainly a very busy person who is focused on growing the bottom line of your company. Customer Relationship Management software (CRM) and marketing tools are necessary to be successful and competitive in any area of business. It can be overwhelming trying to research which tools and software are best for you and...

Written by Jake Hoiby, Swiftpage

January 25 2020

Why doesn’t email just work? We are used to personal email being pretty reliable. Deliverability won’t even cross your mind when sending a single email to a friend or family member.  Comparatively, reaching the inbox with high volume marketing email has a few more dependencies: While powerful marketing automation can expand your reach...

Written by Ken Quigley

January 16 2020

Update: January 20th, 2020 As of this moment, Update #3 is not available for direct download from the Resources page listed below, but it is available from within Act!. Simply go to Help > Act! Notifications, and it will alert you to an update being available. Follow the prompts to download and apply Update #3.  First published...

Written by Ken Quigley

January 15 2020

Google Oauth Error Messages: We are aware of an issue affecting a limited number of Act! users for which errors are generated when authenticating the Google Integration. These errors stem from security changes implemented by Google and only affect users who have not yet configured their Google sync. Existing Oauth keys and sync capabilities are...

Written by Ken Quigley

January 13 2020

Yes, Act4mail is here! Act4mail is the API successor to the wildly popular Act4outlook (the top selling Act! add-on of all time) that we've updated to work through the WebAPI. In practical terms, what this means is that users finally have Act4outlook functionality with hosted databases and 64-bit versions of Office. In fact, users with lighter...

Written by Ken Quigley

January 13 2020

Since Act! Marketing Automation was released last November, there has been a lot of discussion about the comparative benefits of the different tiers of AMA (later rebranded as Growth Suite). So much so, that many prospective subscribers had trouble understanding where the benefits of one tier ended and the next began.   While Keystroke has put...