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Category: Marketing
Written by Ken Quigley
June 17 2020
PC Mag defines marketing automation as "the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.” The problem with this explanation is most Act! users already confess to using only a small portion of their CRM's...
Category: Marketing
Written by Ken Quigley
June 12 2020
When Billy Clark first joined Keystroke in late March of this year, we knew it was just a formality for him to become a MaaS Certified Consultant. He was, after all, one of the leading authorities in Act! Marketing Automation in the world, and the guy most Act! Consultants got escalated to for troubleshooting when he was with...
Category: Marketing
Written by Ken Quigley
June 01 2020
The #1 Factor for Inbox PlacementInbox placement is instrumental to email marketing effectiveness, so it makes sense to manage the influencing factors. Inbox placement is largely determined by your sender reputation, and whether or not the recipient server correlates your past email behavior with unwanted email. Obtaining explicit...
Category: Marketing
Written by Ken Quigley
April 27 2020
The conclusion of AMA April On April 30th Keystroke will be concluding our AMA month of training (register HERE), and the final session will be focusing on “deliverability” and Inbox optimization. While Billy Clark will be covering many facets of deliverability issues, and how to improve your inbox placement, there are two other factors relating to...
Category: Marketing
Written by CFIB
February 27 2020
You may know that if you intend to use someone else’s content on your website, in your brochure or in your store, you need to license the use of it—this goes for videos, writing, music, or photographs.   But we all make mistakes. Maybe you unknowingly used a photo on your homepage from one of these websites, or an employee added it to your...
Category: Marketing
Written by Ken Quigley
February 25 2020
Keystroke was founded in 1994, but rapidly expanded and diversified over the years until it was necessary to create the Keystroke Group to serve as a parent company for our many separate independent divisions. These divisions offer products & services in the areas of CRM and Project Management, but the one we're most excited to announce today...
Category: Marketing
Written by Ken Quigley
February 02 2020
Creating and delivering digestible content will fuel your marketing campaigns by providing material that can be repurposed for numerous channels and tactics. Recent data shows that webinars have become an integral part of most B2B organization’s go-to-market initiatives. Currently, 77% of marketing teams use webinars as part of their marketing...
Category: Marketing
Written by Ken Quigley
February 02 2020
Did you know that 79 percent of marketing leads never convert into sales due to the lack of lead nurturing? Lead nurturing is vital to any purchasing journey and it’s important for marketers to understand the difference between Lead Generation and Lead Nurturing. Lead generation is the process of generating excitement around specific products and...
Category: Marketing
Written by Ken Quigley
February 01 2020
Here are some fast facts on why social media is important as a marketing tool: As of March, 2019, 3.2 billion people are social media users – approximately 42% of the population. The average user spends 2 hours and 22 minutes a day on a social media channel. 73% of marketers believe social media has been a “very effective” or “somewhat...
Category: Marketing
Written by Felix Tarcomnicu
February 01 2020
Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of higher rankings, which improves the likelihood that your site will appear in more searches and receive more traffic. Below are some suggested best practices for improving your Search Engine Optimization...

Who we are?

Specializing in CRM software for small to medium sized businesses, through expert counsel, deployment, hosting, support, and development services.

Delivering fruitful CRM solutions since 1994, Keystroke is the #1 Act! Reseller in the World and Master Act! Distributor for Canada.

Contact Keystroke

Get in Touch

Toronto   500 Gordon Baker Rd. Toronto, ON, M2H 3B4
Toll Free : 800.857.0558
Office : 416.499.3090
Fax : 416.499.1090

Kitchener   250 Woolwich St. S. Breslau, ON N0B 1M0
Toll Free : 800.939.4737 Ext. 1
Office : 519.579.1408

 
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Saturday & Sunday: Closed

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