Customer retention and inspiring return-customer purchases is the name of the game. Sure, you've mastered your funnel from top to bottom and you can convert your customers through social media, blogs, and service pages. But all that work is a one-time success unless you can turn those conversions into return customers and loyal regular sales.
Today, we're diving into what current web design technology in store for inspiring customer retention. Join us for two absolutely effective strategies in web design for bringing customers back time and time again.
First and foremost, polish that checkout process. There is nothing more important to customer conversion and return-shoppers than the ability to checkout smoothly. Not only should your platform remember customer payment information and streamline their checkout process (old news, we know), but now your platform also needs to make the experience fun, fast, and completely transparent.
Wishlists are one of the most powerful tools you can use for bringing back return customers. Not on their own, of course, but in conjunction with the latest automated marketing techniques. Wishlists allow customers to put together items they want but aren't ready to buy. Automated marketing is there to help them come back and make that wish come true.