Written by Ken Quigley

February 02 2020

Did you know that 79 percent of marketing leads never convert into sales due to the lack of lead nurturing? Lead nurturing is vital to any purchasing journey and it’s important for marketers to understand the difference between Lead Generation and Lead Nurturing. Lead generation is the process of generating excitement around specific products and...

Written by Ken Quigley

February 01 2020

Here are some fast facts on why social media is important as a marketing tool: As of March, 2019, 3.2 billion people are social media users – approximately 42% of the population. The average user spends 2 hours and 22 minutes a day on a social media channel. 73% of marketers believe social media has been a “very effective” or “somewhat...

Written by Felix Tarcomnicu

February 01 2020

Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of higher rankings, which improves the likelihood that your site will appear in more searches and receive more traffic. Below are some suggested best practices for improving your Search Engine Optimization...

Written by Ken Quigley

February 01 2020

Prior to May 2015, Swiftpage (and Sage before them) sold Act! as a perpetual license, which is to say customers paid one price and then often drove it into the ground, or until compatibility issues or the allure of new features compelled them to upgrade. Once subscription was introduced, Act! became less expensive to get into, with recurring...

Written by Mike Muhney

January 30 2020

Despite the commoditization of so much in our lives, one thing certainly isn’t, people. People want to be recognized, and uniquely so. The outgrowth of social media, especially Facebook and Twitter, has enabled each of us to express our individuality and ourselves. Isn’t it great that people are so willing to share more personal information about...

Written by Colleen Reddington, Swiftpage

January 29 2020

Customer Relationship Management (or better known as CRM) software helps business owners track and engage with current customers, prospect new business leads, and drive overall sales growth. CRM software is also essential in facilitating better communication between team members, and providing real-time insight to the current state of sales...

Written by Mallory Bowers, Swiftpage

January 25 2020

In case you missed it, Swiftpage launched a new version of Act! Growth Suite in November, and last week they spruced it up with the release of a major update. To watch a Swiftpage video tour of the new features introduced with Act! v22, click the play button below.  Or click HERE to watch Keystroke's feature overview video. Act! Growth Suite...

Written by Mallory Bowers, Swiftpage

January 25 2020

Customer retention and inspiring return-customer purchases is the name of the game. Sure, you've mastered your funnel from top to bottom and you can convert your customers through social media, blogs, and service pages. But all that work is a one-time success unless you can turn those conversions into return customers and loyal regular...

Written by Mallory Bowers, Swiftpage

January 25 2020

As a small business owner you are certainly a very busy person who is focused on growing the bottom line of your company. Customer Relationship Management software (CRM) and marketing tools are necessary to be successful and competitive in any area of business. It can be overwhelming trying to research which tools and software are best for you and...

Written by Jake Hoiby, Swiftpage

January 25 2020

Why doesn’t email just work? We are used to personal email being pretty reliable. Deliverability won’t even cross your mind when sending a single email to a friend or family member.  Comparatively, reaching the inbox with high volume marketing email has a few more dependencies: While powerful marketing automation can expand your reach...