Despite the commoditization of so much in our lives, one thing certainly isn’t, people. People want to be recognized, and uniquely so. The outgrowth of social media, especially Facebook and Twitter, has enabled each of us to express our individuality and ourselves. Isn’t it great that people are so willing to share more personal information about them than ever before, which provides us a means to learn more about them as a result? More than ever before we’re able to get a fuller picture of a person, and as such obtain a better baseline of whom they really are. But having their information is one thing, what to do with it is another. Filling that gap is where each of us can further go towards having an even deeper relationship with people. Filling that gap is what also can distinguish us from others, especially in contrast to our competition where the relationships are in their early stages from a business relationship perspective. After all, that same competition has the same access to the same information and therein lays your opportunity for a more meaningful and closer relationship. Toward this opportunity let me share three insights with you that are sure to help.
Using technology to streamline information about people and equalizing everyone’s access to it can only in the end make a difference if it is used as a springboard and not as a hammock in really getting to know others, and them letting you into more of the inner orbits of their lives. After all, it’s there that the greater potential lays between the two of you.
About Mike Muhney