Written by Ken Quigley

February 10 2020

This week Swiftpage will be announcing the sunsetting of their Act! eMarketing service effective December 31st, 2020. “AEM”, as it’s known, was the successor to their flagship Swiftpage eMarketing service, but quickly became redundant with the acquisition of Inbox Guru, which later came to be known as Act! marketing Automation. Swiftpage has made...

Written by Ken Quigley

February 06 2020

We wanted to share some of the exciting changes we have in store at Handheld Contact. As we’ve announced in previous postings, the new “Handheld Contact API” is scheduled to go to external beta next week, and based on feedback, we expect it to be ready for commercial release in the following 2-3 weeks. Handheld Contact API Not to mince words,

Written by Ken Quigley

February 02 2020

Keystroke has over one hundred add-ons, most of which we developed in-house, some we acquired through purchase, and the remainder we got through business acquisitions. Over the last few years we've tried to manage several licensing servers to avoid disrupting customers, but this became too challenging as time went on. Act! v21 forced us to...

Written by Ken Quigley

February 02 2020

Each year the Keystroke Team comes together from across the continent for one weekend to celebrate the year that was, and bond as a team. This year was a little more special because it was Keystroke's 25th Anniversary, and almost 10% of our staff were due to give birth in January. Yes, it was a busy year! The Party With different team members...

Written by Ken Quigley

February 02 2020

Keystroke is excited to announce that we have just released a new support plan renewal system that enables our customers to renew their VIP and Orange Care support plans autonomously, while rewarding them for "on-time" renewals with an extra 10% discount! On-time renewals simply mean before the expiry date. That's right, we're not only saving you...

Written by Ken Quigley

February 02 2020

Creating and delivering digestible content will fuel your marketing campaigns by providing material that can be repurposed for numerous channels and tactics. Recent data shows that webinars have become an integral part of most B2B organization’s go-to-market initiatives. Currently, 77% of marketing teams use webinars as part of their marketing...

Written by Ken Quigley

February 02 2020

Did you know that 79 percent of marketing leads never convert into sales due to the lack of lead nurturing? Lead nurturing is vital to any purchasing journey and it’s important for marketers to understand the difference between Lead Generation and Lead Nurturing. Lead generation is the process of generating excitement around specific products and...

Written by Ken Quigley

February 01 2020

Here are some fast facts on why social media is important as a marketing tool: As of March, 2019, 3.2 billion people are social media users – approximately 42% of the population. The average user spends 2 hours and 22 minutes a day on a social media channel. 73% of marketers believe social media has been a “very effective” or “somewhat...

Written by Felix Tarcomnicu

February 01 2020

Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of higher rankings, which improves the likelihood that your site will appear in more searches and receive more traffic. Below are some suggested best practices for improving your Search Engine Optimization...

Written by Ken Quigley

February 01 2020

Prior to May 2015, Swiftpage (and Sage before them) sold Act! as a perpetual license, which is to say customers paid one price and then often drove it into the ground, or until compatibility issues or the allure of new features compelled them to upgrade. Once subscription was introduced, Act! became less expensive to get into, with recurring...