Creating and delivering digestible content will fuel your marketing campaigns by providing material that can be repurposed for numerous channels and tactics. Recent data shows that webinars have become an integral part of
most B2B organization’s go-to-market initiatives. Currently, 77% of marketing teams use webinars as part of their marketing strategy.
On-demand webinars enable audiences to consume content on their own timelines. 66% of consumers say they prefer webinars to any other touchpoint, and 36% of audiences prefer to consume on-demand webinars. (source: DemandGen Report)
Today’s audiences want:
Three states of webinars include:
Best practices for delivering On-Demand Webinars
Creative ways to promote your on-demand webinars
Benefits of On-Demand Webinars