In November of 2018, Swiftpage introduced the next generation of Swiftpage emarketing, Act! Marketing Automation (AMA). With all of the email marketing features you know and love, plus powerful new marketing automation functionality, Act! Marketing Automation is built to drive your business growth.

As a part of this evolution, Swiftpage email marketing and marketing automation focus moving forward will be centered around this new platform. As a result, Swiftpage emarketing (SPEM) will no longer be supported after March 31, 2019 and is scheduled for retirement on June 30, 2019. 

If you are actively using SPEM, it is important to note that you're emarketing templates and suppression lists cannot migrate over to AMA, and you should begin the process of copying any content to offline locations while you still have access to them. Moreover, you can call Swiftpage at 866-873-2006 and request and your Opt-out and suppression lists in Excel format. This will allow you to flag these recipients in your database so they don't receive email marketing from you with your next emarketing program. Keystroke recommends using our exclusive "Multi-search" tool found in our "Welcome Kit" that enables you to complete mass lookups in Act! from Excel lists.

If you feel AMA may be too much for your business, and that you wish to continue sending newsletters and occasional bulletins to your client list, Keystroke recommends you try MailManager4act. This powerful tool includes four programs in one, namely the Opt-in Manager, MailMerge, Knowtifier, and Act4outlook to deliver a powerful client-side emarketing solution.

Swiftpage will be hosting live weekly webinars that will cover everything you need to know about the migration and provide you with a live look at the new Act! Marketing Automation. If you are an Act! user, sign up here. All other Swiftpage emarketing users, sign up here

2019-02-08 10:17:52
 
Comments List