In today’s business world, most everyone has a website. They have become so ubiquitous they’re actually conspicuous in their absence. Even work-at-home personal service professionals like real estate agents, mortgage brokers, and dog groomers all have personal websites to promote their services. In fact, by the end of 2018 only 4.46% of North American businesses did NOT have a website, despite 75% of them thinking their businesses would grow with one.
The quality of those websites may range of course, but generally, a website is considered a minimum business expectation these days. So why would some professionals choose to use public domain email accounts like Gmail, Yahoo, Hotmail, AOL, or one assigned by your ISP for their business communications? With one-third of the world's population using email, why would some choose to draw attention to something they should otherwise be trying to keep under wraps – namely that they don’t take their business seriously enough to build a website or book a domain - even if just for email purposes?
What to consider before building a website
The truth is it seldom has anything to do with being cheap. These are not people handing out homemade business cards, they’re simply unsure where to start or worried about making a costly mistake. Consider the following questions they're facing:
None of these questions are unreasonable or born of “paralysis by analysis”, and they’re certainly not because they’re afraid to spend $10 a month on a basic hosting plan and a one-page website. In most cases, these people simply don’t know where to begin. The good news is that while this problem can be damaging to your reputation, it is easy & inexpensive to fix, and that's where we at Keystroke can help. We have hosting and site development services to fit most any budget, and design professionals that will ensure you get the biggest bang for your buck.
Perfection can be the enemy of progress
The next step is to understand that some action is better than none, so we’ll also make sure the process gets started by some increment, whether it be the domain choice & a simple parked page, or budget planning. Whatever stage you're at, we'll ensure perfection doesn't become the enemy of progress. Let's get started...
Whatever your needs, we have 26+ years of experience to help guide you through the process and chart a course that fits your business requirements and budget, as well as build a foundation for the future.