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Category: Marketing
Written by Ken Quigley
October 12 2021

If you have considered taking your business to the next level with E-Mail Marketing, NOW is the time to Act!

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There are many advantages to being an Act! subscriber, not the least of them is having access to Act! Marketing Automation – a powerful yet simple to use marketing tool that is fully integrated into Act! desktop and Web.

AMA Basic
For people with lite e-marketing needs, Act! introduced a new tier of AMA in April of 2021 called “AMA Basic”, which provided all renewing subscribers a simple e-marketing solution

This is a terrific benefit of membership, especially when you consider it’s being bundled with your Act! subscription at no extra cost.

However, AMA Basic is just e-marketing, with a snazzy designer upgrade. The true power of AMA exists in the upgrade tiers of Select, Complete, and Advanced. These tiers allow you to build campaigns that feed right back into your Act! database, trigger actions, populate other campaigns, integrate with your website, and most importantly, generate insights and sales leads.

Limited AMA Trial Experience makes it hard to decide
There has never been a practical trial experience for those looking to test drive AMA to see if it fits their business needs. Trial accounts are limited in features and “sends”, and do not allow users to thoroughly test its capability with the permitted time (often two weeks).

And most users aren’t willing to shell out an annual subscription costing $948 or more, just to see if it’s right for them. The features of AMA are great, but inevitably there is a leap of faith to incorporate it effectively into your business and CRM workflow.

AMA Upgrades are now 50% off
Well, we’re pleased to announce that for the balance of the year, that leap just got a lot smaller. For the rest of Q4 2021, current and new Act! subscribers will be able to add any tier of AMA to their account for only half the price. What’s better is this promotion gets even cheaper when you consider the AMA upgrade is prorated to the balance of your current subscription.

Consider the math for a moment:

  • ImageOne Year of AMA Select that previously cost $948 is now $474. However, if you have only 6-months before your subscription renewal, you can add it for only $237. That’s right, six months at less than $40 per month.
  • If you’re already an AMA Select customer, you can upgrade to AMA Complete for $720 (a $1440 value), or for as little as $360 if your subscription renews in 6-months.
  • You also increase your monthly sends with each tier upgrade. An upgrade from AMA Basic to Select increases your sends from 2500 to 25,000 per month. An upgrade to Complete doubles that to 50,000, and an upgrade to Advanced doubles that again to 100,000. For many users, these extra sends are worth the upgrade on their own.
  • If you’re a Complete customer, you can try some of the industry-leading features of the Advanced for only a $100 a month more for the balance of your subscription term.

With the discounts so cheap, who wouldn’t want to take that Pepsi Challenge?

Suppose you’ve ever wanted to incorporate AMA features like landing pages, surveys, social sharing, lead management & scoring, website tracking & analytics, and most importantly, CRM workflow with prioritized sales follow-up. In that case, you have to take advantage of this promotion.

As good as this promo is, though, you must sign-up for it before the end of this year as the promo ends on December 31st, so Act! now. If you’d like to schedule a demo with one of our expert AMA sales consultants, please email This email address is being protected from spambots. You need JavaScript enabled to view it., and we’ll follow up within one business day.

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