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Category: News
Written by Ken Quigley
January 08 2024

New Year's resolutions tend to be long on good intentions, but short on implementation. This is no less true for business resolutions, and this year we'd like to help change that. We can't help you lose weight, quit smoking, or lead a healthier lifestyle, but we can help your business do better in 2024, and the methods are simple and easy to complete.

 RESOLUTION SOLUTION 
Scrub your distribution list Before starting any e-marketing campaign, you need to first validate the emails in your distribution list. Most email lists suffer 25% decay annually, and that rate has worsened over the pandemic. Going to market with an unscrubbed email list can hurt your future marketing efforts before they begin. Use Link2list
Segment your database Emailing all your contacts the same content will dilute the results and spike your opt-outs. Use fields like ID/Status, Profession; or Referral Source, just to name a few, to create different groups in your database, and then target each with different messaging based on that segmentation. 
Buy a VIP support plan and let us help you create the groups you need for better e-marketing
Improve the look of your e-marketing templates

Going to market with poorly designed templates can hurt your "openability".

The template design tools in Act! are easy to use, so the general layout won't be a problem, but the headers should be eye-catching, and represent your business well. This needn't be an ongoing expense, but you don't want to make course corrections with your branding since you don't get a second opportunity to make a strong first impression. 

Keystroke offers Template & Graphic design services that can make your business look more appealing & professional, without the ad agency rates.

E-market more effectively

If you're not using Act! Marketing Automation currently, we'd help get you started. By reviewing your needs, database, and goals, we could help suggest the appropriate AMA tier, even if it's the free one.

If you don't have access to the Act! Web API, we'd either assist with that, or help switch you to Act! Premium Cloud. Nothing would need to change in how you use Act!, you'd just have access to Web API services on day one.

Keystroke has some of the most knowledgeable AMA experts in the business, and you'd have access to their expertise with a VIP support plan

Generate more leads from your website

Driving traffic to your website is useful, but not if it's a bridge to nowhere. Your website should have effective calls-to-action sprinkled through-out your website to engage visitors, and harvest data.

Link2forms makes creating web forms a snap, and they can easily and seamlessly be added to the Home or Contact Us page, as well as into Quote Request & Product Inquiry forms. 

What's more, the visitors that complete these forms get added to Act!, and follow-ups are scheduled instantly so new leads never get missed

Create more product awareness with public events

Organizing webinars to promote your products or industry expertise are a great way to promote your business and goodwill with your audience. The problem is it takes a lot of time, effort, and expense to execute. 
Link2events changes all that. Link2events publishes an attractive registration page, processes RSVP's, sends reminders & follow-ups, and adds all the results into Act!.

You can even use the Link2events Team edition to charge for these events.

Get more customer appointments

Everyone wants to meet with customers & new prospects, but few have a plan to achieve it. By using Link2calendar, you can easily invite people to book time with you in an efficient, modern, and convenient way. Appointments are booked faster & easier, and the customer experience is enhanced.

You can even use the Link2calendar Team edition to charge for appointments.

Understand your customers better We all wish we could sit down with each of our customers to gain a deeper understanding of what makes them tick, but neither side has time for that. Instead, you can create customer surveys that are designed to harvest the same level of insights, but with less time and effort. Link2surveys contains all the survey tools you expect, with a level Act! integration you need.  What's more, it's so easy to use you'll be making your first survey in minutes.
Get more sales Most businesses quote their customers, but this process is slow, cumbersome, and provides little visibility into how interested the customer is. Link2quotes changes that. 
Link2quotes is not only easy to learn and use, but provides all the advanced functionality your business needs. What's more, you can see when and how often your customer clicks on a quote, and plan your follow-up accordingly.
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Who we are?

Specializing in CRM software for small to medium sized businesses, through expert counsel, deployment, hosting, support, and development services.

Delivering fruitful CRM solutions since 1994, Keystroke is the #1 Act! Reseller in the World and Master Act! Distributor for Canada.

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Toronto   500 Gordon Baker Rd. Toronto, ON, M2H 3B4
Toll Free : 800.857.0558
Office : 416.499.3090
Fax : 416.499.1090

Kitchener   250 Woolwich St. S. Breslau, ON N0B 1M0
Toll Free : 800.939.4737 Ext. 1
Office : 519.579.1408

 
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