In my twenty years of technical support, I’ve heard the following phrases countless times…
As an Act! Consultant I love the opportunity to teach an end user how to convert a digital Rolodex into a powerful productivity tool, and Act! has recently afforded all subscribers just such a tool in Act! Marketing Automation Basic, and the best part is it’s FREE!
Act! Marketing Automation is a comprehensive email marketing and CRM management tool, that can enhance your marketing efforts, and help convert your audience responses into actions, which can in turn lead to more sales. Traditionally Marketing Automation platforms like this are very expensive to set up, get started, and train your workforce to use.
So when Act! announced that all new and renewing accounts after April 1st would be provisioned with free AMA Basic, I was excited for our customers.
The Basic tier in many respects replaces the discontinued Act! Emarketing (AEM), but with better features for more users. Like the Pro tier of AEM, AMA Basic includes 2500 monthly sends, CRM integration, basic reporting, and the ability to track recipient responses. Unlike AEM Pro, AMA Basic can be used by all users on your team and doesn’t include an annual (AEM Pro previously cost $250 per year, per user).
AMA also boasts a powerful drag-and-drop email editor that lets you create engaging and mobile-friendly emails without having to know complex HTML or use any special tricks. Simply drag the control onto the email, modify it to fit your needs, and set up the drip marketing campaign.
AMA Basic does have its limits compared to some of the upgrade tiers available, but it is a true taste of what you can experience before moving on to one of the paid solutions.
Here is what you should know about AMA Basic
Basic is a welcome addition and the best way to get your feet wet with how the workflow is designed. When you see those emails start to generate leads and populate your pipeline, you’ll want to learn more about how AMA can help your business grow.
Give AMA Basic a try. It’s free, and the next time we talk you’re less likely to say “I don’t know what I don’t know”, saying instead “I know what I want this to do for me!”
Billy Clark is Keystroke's only Act! & MaaS Certified Consultant