The long-awaited Act! v24 is available today. Act! v24 delivers turbocharged performance via a 64-bit native architecture, while Office integration enhancements bring optimized usability. New marketing automation capabilities also enable greater collaboration and drive dynamic marketing outreach with intelligent follow-up.
Upgrade with confidence to Act! v24 – rigorously vetted for quality and user experience. Ongoing updates – including support for Windows® 11 – ensure you always remain compatible with the latest hardware and operating systems.
New 64-bit Architecture – Windows & Web
Act! v24 capitalizes on the inherent benefits of today’s 64-bit hardware and operating systems – gaining full access to all available system memory for superior speed, performance, and scalability.
Why 64-bit? – It’s all about POWER!
Multi-task, perform high-load functions, and support large files and data sets without memory issues via access to virtually unlimited RAM with a 64-bit native application vs. 4GB with a 32-bit application.
Important Notes (v24):
Office Integration & Marketing Automation Enhancements
Enhance the effectiveness of your marketing efforts with new collaboration and design tools, intelligent A/B testing, and automatic follow-up actions based on the marketing engagement score. Streamline common relationship management tasks between Act!, Outlook, and Word for maximum efficiency.
Act! v24 uses 64-bit integration for Outlook and Word add-ins, allowing for optimal performance and scalability.
v24 Focus Area – Outlook Add-In
v24 Focus Area – Word Add-in
v24 Focus Area – Compatibility Updates
Run Act! v24 on Windows® 11 for the latest usability and security enhancements from Microsoft® – set to release in Q4 2021. Additional compatibility updates include support for Office 2019 and SQL Server 2019. Your Act! subscription ensures ongoing compatibility with current hardware, software, and operating systems for maximum productivity and peace of mind.
v24 Focus Area – Act! Marketing Automation
v24 Focus Area – Usability & Performance
v24 Focus Area – Feature Deprecations & Changes
Here are the installer links for the v24 installers, including Update 1.
This is the architectural and feature upgrade that Act! users have been waiting for. Most all new computers purchased in recent years come fitted with 64-bit hardware and software, and we finally have an Act! that is optimized to support them. Some small user groups may not see the improvements until mail-merging, report running, or other such features that can leverage the improved memory management of 64-bit, but larger workgroups and web deployments will see the performance difference instantly as these users typically were the ones most limited by the previous 32-bit memory limits.
We do caution all users considering this upgrade to do a full inventory of their add-ons, and to check with the publisher of each before upgrading. While we expect most will be compatible with Act! v24 within the next 2-4 weeks, some perpetual license products may require you to purchase them again if a new version release is required. Subscription add-ons should be less of an issue as they're obliged to provide these upgrades as part of the subscription fee, but you should still confirm with them before upgrading to Act! v24.
The other point to take note of is Act! v24 is NOT schema-breaking, meaning the database version will remain v22.0, as it has the last couple of years. The advantage of this is you can upgrade with confidence knowing that if you face any unexpected hardware or software impediments to completing the migration to Act! v24, you can safely downgrade back to at least v22.0 without issue. Simply put, the program is updated, but not the database schema. This should come as a relief to most users as the upgrade process tends to be quicker and less trouble-free without schema updates - especially amongst remote users.
Act! v24 is available as part of the Act! Premium Subscription product line, including Act! Premium, Act! Premium Cloud, Act! Premium Plus, and Act! Premium Cloud Plus. Please click the following links to subscribe to your choice of these Act! Premium products. If you're a current subscriber, Act! v24 is available at no extra charge.