When most people hear “Act!,” they think CRM. But that’s only part of the story—and not the most exciting part. Act! Advantage is a powerful marketing suite that just happens to include a full-featured CRM at no extra cost. If you're looking for a complete marketing platform that delivers serious value, it's time to take a closer look.
A Marketing Powerhouse at an Unbeatable Price
Act! Advantage’s Professional and Ultimate tiers come packed with features that rival—and often exceed—those of standalone marketing platforms that cost much more. Here’s what you get:
- 25,000 to 50,000 monthly email sends
- Advanced email marketing and automation
- Integrated email list verification
- Built-in web forms, surveys, and live chat
- Calendar links with online appointment scheduling
- Event management tools
- Referral tracking with a URL shortener for social media campaigns
These features aren’t add-ons—they’re included. And the price? The price is comparable to what other platforms charge solely for email marketing services.
The CRM Is a Bonus—Not the Focus
While Act! Advantage includes a full-featured CRM with a mobile client that works across all your devices; the real value lies in its marketing capabilities. The CRM is available for use when needed, but it remains unobtrusive if you choose not to use it. That makes Act! Advantage perfect for:
- Small businesses focused on lead generation and nurturing
- Marketing teams that need automation without the overhead of a full CRM
- Solopreneurs and consultants who want to streamline outreach and scheduling
Besides, for many businesses, diving into a full CRM system can feel overwhelming. Many view it as complex, disruptive to existing workflows, and difficult to justify without clearly visible benefits. That’s why platforms like Act! Advantage are so appealing—they let you start with what’s immediately impactful: marketing.
With Act! Advantage, you get powerful tools for email campaigns, automation, lead capture, and appointment scheduling—all without needing to restructure your business around a CRM. It’s a low-friction way to grow your audience, nurture leads, and drive engagement. And when you're ready, the CRM is already there—fully integrated and ready to support your next phase of growth.
The CRM can be used simply for segmenting your marketing groups and processing your leads. Keystroke can even configure this CRM to sync contacts and calendars with your Outlook, so you can continue to use Office 365 or Gmail to stay organized.
Why Pay More for Less?
Act! Advantage is redefining what a marketing platform should be. It’s not just about sending emails—it’s about creating meaningful customer journeys, capturing leads, and converting interest into action. And it does all this without the bloated costs or complexity of other platforms.
