The cart is empty
Category: Act!
Written by Ken Quigley
March 29 2024

In 1988, co-founders Mike Muhney and Pat Sullivan toiled away in a 10x10 office for ten months, painstakingly giving birth to what would become the world’s first CRM. Initially named “Activity Control Technology”, then “Automated Contact Tracking”, it eventually settled on the succinct acronym “Act!”.

It’s amusing to consider that one of the most enduring CRM solutions in software history sprang from such modest origins.

Over the subsequent fifteen years, the Act! program underwent significant transformations. It transitioned from a DOS application to a Windows platform, and its architecture evolved from Foxpro to SQL. Sage, the custodian of Act!, faced the formidable challenge of migrating from DBF to SQL. In 2010, they introduced substantial structural changes: Opportunities were elevated to the same level as ContactsGroups, and Companies. This shift significantly enhanced Opportunity management within Act! and shaped its pipeline strategies for years.

Under Sage’s stewardship, the product saw fewer dramatic feature changes in subsequent years. However, in 2013Swiftpage assumed ownership, and two years later, they embraced a subscription-based model, aligning with the majority of the CRM industry.

The ensuing eight years witnessed Act! embracing exciting technologies, including Marketing AutomationAPI integrationcustom tablesInsights reporting, and the introduction of a robust 64-bit SaaS-enabled version called Act! Premium Cloud. As Act! celebrates its 37th birthday, let’s all raise a virtual toast to this venerable CRM product! 🎉🥳

Share with a friend

Who we are?

Specializing in CRM software for small to medium sized businesses, through expert counsel, deployment, hosting, support, and development services.

Delivering fruitful CRM solutions since 1994, Keystroke is the #1 Act! Reseller in the World and Master Act! Distributor for Canada.

Contact Keystroke

Get in Touch

Toronto   500 Gordon Baker Rd. Toronto, ON, M2H 3B4
Toll Free : 800.857.0558
Office : 416.499.3090
Fax : 416.499.1090

Kitchener   250 Woolwich St. S. Breslau, ON N0B 1M0
Toll Free : 800.939.4737 Ext. 1
Office : 519.579.1408


Pay your bill online


Monday to Friday: 9AM to 6PM EST
Saturday & Sunday: Closed

Your Cart

Customers that ordered this item frequently bundle it with the following products or services for the best user experience
Save 10% on eligible items when bundled with this product
The cart is empty
Continue shopping