If you’re utilizing an older version of Act! that was acquired several years ago, it’s likely that your version is no longer supported. This means you’re missing out on essential updates that keep your Act! database secure and functional. With the recent enhancements to Act! Premium Cloud, it’s an ideal opportunity to switch to an APC subscription. With this subscription, you’ll receive all the latest updates and upgrades as they become available, ensuring you’re always using software that’s officially supported.

What are the consequences of not upgrading?

Continuing to use outdated software can pose several risks to your business, especially in these times of uncertainty. It’s important for customers to be aware of the potential drawbacks of relying on outdated software, which include the following six major risks:

1. Incompatibility with modern business platforms: If you’re using various apps and services like G Suite or Microsoft Office 365, outdated software can lead to compatibility issues. This can cause frustrating technical problems and even costly delays in accessing vital customer data and business applications. An Act! subscription guarantees you’re always up-to-date, ensuring compatibility with widely-used business applications and platforms such as Windows®, Outlook®, and Google™.

2. Lack of Essential Software Updates and Fixes: As seen recently with three feature enhancements to APC in one week, subscribers of Act! consistently receive the latest updates and fixes as soon as they’re released. This provides the assurance that your software will operate smoothly, allowing you to concentrate on managing your business. The software should simplify your work, not complicate it.

3. Unsupported Team Expansion: Owners of perpetual licenses for previous versions of Act! are unable to add more seats for their team, as unsupported versions are no longer sold. Once an Act! version becomes unsupported or falls outside of the Obsolescence Policy, it’s no longer available for purchase at any price. For example, Act! v20 was declared obsolete at the end of November 2020 and was taken off the market at the end of September. This means if you needed an additional Act! v20 seat for your team, it was unavailable. Imagine trying to expand your business with a CRM, only to find out that you’re unable to grow your team due to previous purchasing decisions.
   
   
4. Increased Security Vulnerabilities: Hackers often target what they perceive as “easy targets,” which usually means smaller businesses with less stringent data security. These businesses are more susceptible to breaches due to security gaps from outdated software or other vulnerabilities. This will become a reality for those using Act! versions reliant on SQL 2014 when Microsoft deprecates it in three months, and security updates are stopped. An Act! subscription ensures that security patches are continuously and automatically applied, safeguarding your customer data and business applications.
   
   
5. Loss of current business tools from the WebAPI: This tool is essential for accessing and integrating your data with other services. With the Act! WebAPI, you can utilize advanced reporting features like Act! Insights, remotely access your data via Handheld Contact API, enhance customer engagement with Linktivity products, and integrate with a variety of popular platforms including social media, sales and marketing, e-commerce, and back-office services such as Shopify, Facebook, QuickBooks Online, Eventbrite, and more. Discover how the WebAPI can elevate your business HERE.

If you’re ready to upgrade, please contact us at 833-ACT-BOLD or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. for a tailored quote. Additionally, Keystroke offers the unique Konfigurator, enabling you to generate an online quote instantly, with no technical expertise required.