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Category: News
Written by Ken Quigley
December 01 2023
Referenced from
Heads up email marketers: The Great Gmail Purge starts today! In case you missed it, Google has started deleting email accounts that have been inactive for at least two years. Unfortunately, this adds a new curveball during the busy holiday season. But don’t panic. Here are a few quick tips to adapt:
  • Avoid sending to these email addresses, since they’ll start to hard bounce and may be turned into recycled spam traps.
  • Consider a re-permission or re-engagement campaign to see if subscribers are still interested in hearing from you.
  • Take cues from purchases, cart abandon/browse, or even in-store visits to know who’s loyal to your brand—use that to fuel sending decisions.
For more information, read BriteVerify's latest blog: Google’s Inactive Account Policy Update: What Marketers Should Know.
If you're an Act! user, the single best way to keep Google’s policy from threatening your email deliverability is to clean your list with a contact verification solution like Link2list, which includes our native email verification, as well as integration with BriteVerify. Whichever service you choose, it's nice to know that Link2list allows all Act! users to quickly & easily clean up their distribution list, and help ensure their holiday greetings are not simply received, but warmly so.

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Notice: The new Link2list is now available, and is the December 2023 product of the month with a 20% discount on all new subscriptions this month. Click the link below to save.

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