Heads up email marketers: The Great Gmail Purge starts today! In case you missed it, Google has started deleting email accounts that have been inactive for at least two years. Unfortunately, this adds a new curveball during the busy holiday season. But don’t panic. Here are a few quick tips to adapt:

For more information, read BriteVerify's latest blog: Google’s Inactive Account Policy Update: What Marketers Should Know.

 

If you're an Act! user, the single best way to keep Google’s policy from threatening your email deliverability is to clean your list with a contact verification solution like Link2list, which includes our native email verification, as well as integration with BriteVerify. Whichever service you choose, it's nice to know that Link2list allows all Act! users to quickly & easily clean up their distribution list, and help ensure their holiday greetings are not simply received, but warmly so.