We’re pleased to introduce Ava, Act!'s new AI‑powered virtual assistant, now live on the US Act! website.
As part of our ongoing efforts to evolve our chatbot capabilities, Ava delivers a more engaging and responsive experience—giving website visitors instant access to sales and product information, company details, and support resources, any time of day.
With Ava, visitors can:
- Get answers instantly – Real-time responses to questions about Act!’s products, pricing, and features, helping reduce wait times and maintain engagement
- Engage while browsing – Ava acts as a “salesfloor presence,” offering guidance as visitors navigate Act.com
- Find the right information quickly – Directs users to key pages such as pricing, trials, demos, product features, blogs, and learning resources
- Explore the right solution – Adapts to visitor input to suggest relevant Act! Advantage plans and features
- Connect to live support – When needed, Ava can queue a sales or support resource with conversation context for a smoother handoff
- Stay focused and relevant – Keeps conversations on track and aligned to Act!-related topics
- Receive tailored recommendations – Suggests products and resources based on each visitor’s needs
You can access Ava by clicking the icon in the lower-right corner of Act.com. As you explore, feel free to share any feedback with us - your input will help shape the experience as we continue to evolve our AI capabilities.
New AI roadmap landing page!: Act! has also published a new landing page on Act.com, outlining our AI roadmap to the end of the year. The page sets out how AI is a built-in CRM tool for small businesses, included in the Act! Advantage plans. It offers an AI writing assistant and history summaries now, with task automation, contact enrichment, and voice ingestion coming in 2026.
Act! AI Features and Roadmap
Act! AI Innovation focuses on delivering practical, embedded artificial intelligence designed specifically for small and midsize businesses. Rather than adding new systems to learn, Act! integrates AI directly into the existing CRM, allowing users to work faster without changing their workflows. The platform emphasizes human oversight, ensuring every AI‑generated suggestion—whether content, summaries, or recommended actions—remains fully under user control.
Current AI capabilities include an AI Writing Assistant for crafting emails and marketing content, and AI History Summary, which instantly consolidates recent interactions, key takeaways, and next steps for any contact. Act! prioritizes privacy by ensuring customer data never trains external AI models and by enforcing strict permission controls.
The roadmap highlights deeper history analysis, automatic task extraction from emails and meeting notes, and contact enrichment that updates records automatically. Future planned features include voice‑to‑text call ingestion, calendar intelligence for scheduling suggestions, and external signal monitoring to surface relevant company news.
Act! positions its AI strategy around real‑world SMB needs: reducing friction, consolidating tools, improving customer context, and supporting mobile‑first work. With predictable pricing included in Act! Advantage, the company aims to deliver meaningful automation that strengthens customer relationships and operational efficiency rather than adding complexity.
Click HERE to learn more.
