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Category: News
Written by Ken Quigley
March 08 2021

Starting April 1st Act! will be provisioning all renewing Act! Premium subscriptions with a free Act! Marketing Automation Basic account to help them grow their business. AMA Basic is a new entry-level tier of AMA similar in features to Growth Suite Starter introduced in 2019.

With the recent sunsetting of Act! eMarketing (AEM) program at the end of 2020, customers were requesting a simpler, more economical emarketing solution, and Act! delivered with AMA Basic.

Act! Marketing Automation Basic will include the following features:Marketing Automation 01

  • Drag-and-drop Template Editor
  • Email Template Library
  • Email-only campaigns (linear workflow)
  • Basic Metrics
  • 2500 monthly sends (upgradable to 10K)

For those needing a higher monthly send limit, additional blocks of 2500 can be purchased for only $15/month a block, up to a total of 10,000 per month. In other words, if a renewing Act! Premium subscriber after April 1st, wanted to utilize the free AMA Basic and increase their sends to 10K, it would only cost them a total of $45/month for the upgrade.

Subscribers currently on an Act! Growth Suite plan (on-premise or cloud) will retain all features & benefits of that plan, including their current tier of Act! Marketing Automation (Professional, Premier, and Ultimate). Premium subscribers automatically receiving AMA Basic with their renewal may also upgrade to higher paid tiers of AMA, namely Select, Complete, or Advanced, at any time during the term of their subscription.

For those currently using AMA as an add-on or part of Act! Growth Suite, AMA Basic does NOT include the following features of the paid versions of AMA:

  • Campaign Template Library
  • Workflow Decision and activities
  • Landing Pages
  • Asset Tracking, and and more

We’re confident Act! Premium subscribers will enjoy this new entry-level AMA Basic service to market to their prospects & customers, especially when they compare it to what they previously paid for with the deprecated AEM program. AMA Basic is not only free with their Act! subscription, but it includes a superior publisher to AEM, has more delivery & template options, and has comparable monthly sends.

Three Fast Facts about Emarketing!

  1. For every $1 spent on emarketing, you can count on a return of $44!*
  2. Email is 40x more effective at acquiring new customers than Facebook® or Twitter.**
  3. 86% of consumers would like to receive promotional emails from companies they do business with at least monthly and 15% would like to receive emails every day.***


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