You may have noticed something a little different about our website, but in addition to a general makeover, we’ve introduced a new brand into the mix – namely a new logo for all our Act! Addons – see above.
The thinking behind this new branding is simple – we have over one hundred products in our inventory that have been either developed or acquired over the years, and we lacked a single cohesive identify for all of them. Some of the products like the Knowtifier had a unique logo, but in general they were all identified by box shots, or some stylized version of their name, and little else.
With the introduction of this new logo, which is simply a “4” inside a diamond, we’re hoping to brand an entire family of addon products, for easy identification. You'll note from the image above that we have both a solid and outlined version of the logo, the selection of which will be used according to the setting. For instance, the image to the right looks better with the outlined version on the spine, but the solid version as part of the "quoting4act" name branding.
Products like Handheld Contact, Project KickStart, and Webplanner will continue with their existing branding as they’re all considered standalone products, or a separate and distinct service, but all the Act4 or 4Act products will move forward with this new logo.
In the near future we’ll be updating all the product box shots and individual logos to reflect this new “4” branding (see example on the right), which we expect to complete over the next week.
Additionally, you’ll start to see better segmentation of our website take shape as we strive to identify each section by their family of products or services, so consumers have a better time understanding the organization of the material presented to them.