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Category: Act! Tips
Written by Ken Quigley
October 10 2022
From now until the end of the year, Act! subscribers can get a 25% discount when they upgrade their Act! Marketing Automation (AMA) to a higher tier. That's right, new & existing Act! subscribers can step up to a higher AMA tier for 25% less for the balance of their subscription term. This means any user on a free or paid tier of AMA can explore the benefits of a higher tier for less, even if it's just to increase their monthly send limit.
For example, if a Select customer is halfway through their term and would like to try the Complete tier, it would normally cost them approximately $720 ($120/monthly upgrade) on a prorated basis. This promo would reduce that upgrade cost to $540, or $90/month for the remainder of their subscription term.  Naturally the shorter the term, the smaller the prorated upgrade cost.
While Keystroke has put together a comparison chart of the four different AMA tiers on our website HERE, we thought users considering such an upgrade would benefit from a more detailed explanation of the difference.  


The Basic tier of AMA includes essential outbound emarketing to engage your customers and grow your small business. Perfect for quick campaigns or basic drip marketing.

Features Include:act marketing automation basic new tile side view300 1

  • Email marketing with basic outbound delivery workflow
  • 2,500 emails per month to unlimited contacts (Additional emails extra)
  • Interactive template editor
  • Mobile & desktop preview
  • Social sharing
  • Marketing Calendar
  • Basic Drip marketing
  • Basic Visual workflow designer
  • Basic campaign metrics
  • Deliverability & compliance tools

AMA Basic was introduced as a free subscription benefit in April of 2021. This tier should be used for emarketing and drip campaigns. While Basic includes the powerful AMA template designer, it should not be used for marketing automation as decision trees are only included in the paid tiers.


The Select tier of AMA includes essential outbound marketing automation features to engage your customers and grow your small business. Perfect for quick campaigns or more detailed drip marketing.
Features Include everything in Basic, plus:ama select 400px

  • Email marketing with outbound delivery workflow
  • 25,000 emails per month to unlimited contacts (Additional emails extra)
  • Interactive template editor
  • Mobile & desktop preview
  • Social sharing
  • Landing pages & lead capture
  • Surveys
  • Marketing Calendar
  • Drip marketing
  • Visual workflow designer
  • Real-time campaign metrics
  • Deliverability & compliance tools

The Select tier is perfect for design, delivery, forms and reports. If you're coming from another emarketing platform like Swiftpage emarketing (SPEM) or Act! emarketing (AEM), and want to continue the same type of emailing with better design & delivery tools, the "Select" tier is an easy choice.

Select is perfect for those designing business newsletters, sending up to 10,000 emails per month with normal delivery, or some additional delivery workflow after the newsletter. What this means is you can trigger additional emails to be sent based on how the recipients respond to the first one. For instance, you can trigger a follow-up email if they open the newsletter, or resend the first one (with slight modifications) if they don't. It's a new level of emarketing interaction. Select users can also build simple landing pages to capture basic data with web forms. 


The Complete tier of AMA includes robust outbound marketing automation, and features inbound time-saving CRM workflow to wed your sales & marketing efforts.
Features Include everything in Select, plus:ama complete 400px

  • 50,000 emails per month to unlimited contacts (Additional emails extra)
  • Inbound CRM workflow with prioritized sales follow-up
  • Response-driven nurture marketing
  • Advanced lead capture & surveys
  • Event marketing
  • Lead management & scoring
  • Website activity tracking & analytics
And while Select can manage "outbound" delivery workflow, it's important to understand that only Complete & Advanced support "inbound workflow" into Act!. What does "inbound workflow" mean? Well the Select Tier CANNOT process the responses from a campaign to create tasks inside of Act! like adding new or existing contacts to campaigns, or alerting sales staff of click-through responses, or even creating follow-up activities or opportunities based on how a recipient reacts to a campaign.

So the simplest way to understand the difference between Select and Complete is the former supports "outbound delivery workflow", and the latter support that AND "inbound response-driven" workflow. If you review the comparison chart, you'll notice that most of the differences between the first and second tiers follow this theme.

It should be noted that Complete also has another 40,000 sends per month (total of 50,000), and more robust Webforms & landing pages that support many more types of data fields, like checkboxes for example, that allow users to present a more meaningful survey to their audience than Select supports.


The Advanced tier of AMA includes sophisticated marketing automation features and valuable consulting services to fast-track your success.
Features Include everything in Select & Complete tiers, plus...ama advanced 400px

  • 100,000 emails per month to unlimited contacts (Additional emails extra)
  • Advanced HTML email editor that supports importing
  • Multi-stage lead profiling
  • A/B testing
  • Deliverability & marketing consulting services
The case for Advanced is even simpler. Those that need advanced features like a/b testing or multi-stage lead profiling already know what they are, and understand the benefit of them. These are sophisticated marketing tools, and if a user is qualified to use them, they likely know their value well enough to justify the extra cost. The only other reason a user would justify the extra cost of the Advanced tier is based on the increased send limit, namely the extra 50k included with the top tier of AMA for a total monthly send of 10,000 emails. In these cases, the math will speak for itself.
The 25% off promo is for all Act! subscribers with AMA (including Basic) looking to upgrade to a higher tier. The discount is applied to the balance of the subscription term, and can be added to new accounts, as well. Please contact our sales team at This email address is being protected from spambots. You need JavaScript enabled to view it. for an exact quote, or use our online proration calculator to determine the upgrade cost. Check out our quick-reference comparison chart below.
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