Having a clear goal is essential for any e-marketing campaign to be successful. Whether you aim to drive traffic to your online store, boost event attendance, or get the phone ringing, the end goal should shape your strategy.
Typically, after launching an eMarketing campaign, businesses wait for audience responses. The wait isn't due to laziness, but in the absence of a tangible response, analyzing the campaign analytics can be challenging. Often, you need to sift through a spreadsheet to track who clicked, opened, opted out, or ignored your emails, just to sort out who might be worth calling. All the results are transaction-centric, so you often get responses from the same contact reported multiple times, making it difficult to reconcile their level of overall engagement.
But what if you had a contact-centric tool that consolidated all your campaign results? Imagine easily ranking contacts based on their engagement levels with a specific campaign or within a date range, and then quickly converting those rankings into a lookup in Act! for a fast follow-up call campaign - enabling you to strike while the iron is hot.
Introducing the Keystroke Campaign Dashboard (KCD). This innovative plugin integrates seamlessly with Act! and instantly compiles your eMarketing campaign results. KCD offers two viewing modes: Aggregate and Campaign, allowing you to see overall rankings or campaign-specific data, respectively
Our scoring system prioritizes opens and clicks, displaying contact details in order of highest engagement. The grid view lets you select contacts, perform filtered lookups, or export data to Excel. You can also filter columns to suit your needs and save these settings for future use.
KCD is also excellent for:
- Quickly filter for all contacts with bounced emails, and then verify them separately with the email verification feature of Act! Advantage
- Quickly filter for all contacts with complaints or unsubscribes to follow-up for re-engagement or feedback
- Easily filter for all opens, clicks, campaign manager, send dates, and last clicked
- Calculate totals, averages, and counts for all numeric columns
- And whatever you filter for, you can quickly convert that list to a lookup in Act!
Best of all, the Keystroke Campaign Dashboard is not only powerful; it's free for all Orange Care subscribers. Join us next Friday (May 9th at 1PM) for a webinar on this exciting new tool and learn how to start making your eMarketing campaigns actionable.
Please note KCD is an SDK plugin and requires the Act! Windows desktop application.
