The all-in-one CRM for
sales, marketing, and growth
Act! Advantage
Stay in control of your sales pipeline with one smart platform. Capture leads, follow up automatically, and turn every opportunity into a closed deal — faster.
Start with 2500 monthly email sends
Mobile iOS and Android App
Full website integration with automation
Act! Advantage CRM is
Get More Leads
Turn prospects into opportunities automatically.
Smart forms and automated emails capture, qualify, and update your CRM — with up to 25,000 sends each month.
Get More Deals
Keep every contact and follow-up perfectly organized.
Manage appointments, pipeline, and follow-ups in one place — accessible anywhere, even on your phone.
Get More Done
Simplify your day with automation and insight.
Stay productive with instant access to your contact and opportunity history, reminders, and full support from Orange Care — real people ready to help whenever you need.
Get More Leads
Empower your whole team to capture and nurture leads effortlessly.
Automate forms and email triggers that feed every team member’s pipeline — updating contacts, groups, and lead status in real time.
Get More Deals
Manage every stage of your sales process with precision.
Share pipelines, assign tasks, and schedule team appointments — all synced automatically across users.
Track deals together, forecast results, and close faster as a team.
Get More Done
Keep your business running smoothly with tools that save time.
Keep everyone aligned with shared calendars, live updates, and Orange Care support that helps your team stay productive and connected.
Powerful tools for smarter sales
Eliminate repetitive tasks, schedule meetings, send campaigns, and manage projects—all from one connected CRM. Act! Advantage brings together marketing automation, quoting, event management, and chat tools to keep your business moving.
Act! Marketing Automation
Design, send, and track professional email campaigns directly from your CRM. With customizable templates, automated follow-ups, and detailed performance insights, Act! Marketing Automation keeps your brand connected and your pipeline active.
Act! Premium Mobile
Stay connected to your contacts, deals, and calendar wherever you go. With Act! Premium Mobile, you can manage tasks, update opportunities, and access key customer details in real time — right from your phone or tablet.
Small businesses love Act!
Act! Advantage: Plans & Prices
Act! Advantage offers the following three subscription plans, and selecting the right one depends on your marketing, sales, and productivity requirements. The following is a breakdown of those options, along with the upgrade options lower down the page.
Standard
Small Business Starter
$30
(per month billed annually)
If you liked Act! Premium Cloud, you will love Act! Advantage Standard, as it includes all the APC benefits and price, but with many more marketing, sales, and productivity tools than before. Get more with Act! Advantage.
Features Include:
-
APC - a full-featured SaaS CRM
-
Standard eMarketing with 2500 monthly sends
-
Mobile App for IOS and Android</p.
-
15Gb Cloud Storage
-
Online appointment setting and professional quoting tools for each user
-
Integrated Web forms & Surveys, Event Management, real-time chat service, and list verification (250 monthly contact scans included) for each account
-
Full Web API Support
-
No Portal or Projects eligibility
-
Nightly backup & maintenance
-
Standard Support
Professional
Best Value
$45
(per month billed annually)
For only $15 more per user, teams get individual access to the advanced version of all programs, 10GB more of storage, a huge upgrade in eMarketing features and sends, project management, and 50% off enhanced support and custom table upgrades.
Features Include:
-
APC - a full-featured SaaS CRM
-
Professional eMarketing with 25,000 monthly sends
-
Mobile App for IOS and Android
-
25Gb Cloud Storage
-
Online appointment setting, professional quoting tools, Integrated Web forms & Surveys, Event Management, real-time chat service, and list verification (2500 monthly contact scans included) for all users
-
Project management
-
Customer Service Portal available for $100/month/account
-
Full Web API Support
-
Nightly backup & maintenance
-
Standard Support
-
50% discount on custom tables & enhanced support
Ultimate
No Compromise
$60
(per month billed annually)
The "no-compromise" tier includes free enhanced support & custom tables, full marketing automation features, and double the sends and contact scans of the Pro tier. It also includes a $1200 customer service portal, and one extra AMA domain.
Features Include:
-
APC - a full-featured SaaS CRM
-
Advanced Marketing Automation with 50,000 monthly sends
-
Mobile App for IOS and Android
-
35Gb Cloud Storage
-
Online appointment setting, professional quoting tools, Integrated Web forms & Surveys, Event Management, real-time chat service, list verification (5000 monthly contact scans included), and project management for all users
-
Customer Service Portal Free
-
Custom Tables & Enhanced Support Free
-
One extra AMA Domain
-
Full Web API Support
-
Nightly backup & maintenance
FREQUENTLY ASKED QUESTIONS
Can an Act! Advantage subscriber move between tiers during their subscription? Yes, subscribers may move up to a higher tier of Act! Advantage at any time. Downgrading tiers or reducing users or add-ons may only take place at renewal.
Are multi-year subscriptions available for Act! Advantage subscribers? Yes, 1,2,3, and 5 year subscriptions are available for all tiers of Act! Advantage.
What happens to Act! Premium Cloud when Act! Advantage launches? Act! Premium Cloud subscribers will remain on APC until they eventually migrate to Act! Advantage. They can continue to purchase APC add-ons (Enhanced Support, Custom Tables, etc.) and will continue to renew on APC rate plans until they migrate. They will not see the new features or change pricing models until a transition occurs.
When you add multiple extras to Act! Advantage Standard, it can be more expensive than moving upstream to Act! Advantage Professional or Act! Advantage Ultimate, why? Correct! Customer are encouraged to move into the higher tiers of Act! Advantage where they will get significantly more value in terms of base features, email send allotments, cloud storage, and much more.
Several of the APC add-on products are the same price in the base tier, Act! Advantage Standard, why? By keeping both the base user price of APC and Advantage Standard the same (eg: $30/mo USD), as well as add-ons such as Enhanced Support, AMA, and Custom Tables, it enables seamless migration for APC customers who ultimately move to Act! Advantage Standard. They will simply receive the exclusive new product features with no change in price. APC customers who elect to migrate to the Professional or Ultimate tiers of Act! Advantage will need a custom quote to determine their best option, as the pricing depends on their unique combination of users and add-ons.
What product will the free trial be going forward? In regions where Act! Advantage has launched, the free trial will be Act! Advantage Ultimate. Certain features such as sending SMS messages, email list scans, & bulk emails have been throttled to prevent abuse.
Is there special pricing for users migrating from a perpetual license or former subscribers who return (6+ mo) as there is today for Desktop and APC? Yes! There are special prices for the first year of Act! Advantage for all tiers. The reduced prices (for year 1) are similar to what is offered today on Desktop and APC for these groups.
