In recent years, numerous businesses have transitioned to Act! Premium Cloud, attracted by its enhanced value and features compared to the traditional Act! Premium subscription. Act! Premium, priced at $39 per month, is a DIY desktop product requiring teams to manage their own network deployment, remote syncing, mobile access, eMarketing, and Web API setup. Even teams with the necessary network infrastructure often lacked the technical expertise to set up and support it.
Conversely, Act! Premium Cloud offers all these features from the outset for only $40 per month with fewer network and setup requirements. Additionally, APC includes browser-based access, a free mobile client, click-to-dial functionality, offsite backup, and more. It's no surprise that over 500 of our accounts switched from Premium to Premium Cloud last year.
Act! Advantage - Standard Tier
While Act! Premium Cloud presents a compelling value proposition, Act! Advantage offers even greater benefits. Let's examine the cost savings associated with the Standard tier of Act! Advantage:
Free online appointment scheduling ($5/user)- Interactive quoting system ($15/user)
- Integrated Webforms ($15/account)
- Integrated Surveys ($15/account)
- List verification ($10/account) with 250 monthly contact scans
- Website chat service ($10/account)
- Event Management ($15/account)
TOTAL SAVINGS: $85/first user ($20 for each additional user)
This array of additional features amounts to approximately $85 per month in added value. Although it is unlikely that any account would utilize all these features, they are included at no extra cost with the Standard tier of Act! Advantage.
Act! Advantage – Professional Tier
While free features are hard to surpass, the Professional tier of Act! Advantage, available for only $15 more per user monthly, offers an even more compelling proposition. Consider the benefits of the second tier of Act! Advantage:
Advanced eMarketing ($79/month)- Advanced online appointment scheduling ($10/user)
- Advanced Interactive quoting system ($20/user)
- Advanced Integrated Webforms ($20/user)
- Advanced Integrated Surveys ($20/account)
- List verification ($10/user) with 2500 monthly contact scans
- Project Management ($20/user)
- Accounting integration ($10/user)
- Advanced Website chat service ($10/user)
- Advanced Event Management ($20/account)
- 10GB of Extra Storage ($8/account)
- 50% discount on custom tables & hands-on support ($10/user)
TOTAL SAVINGS: $230/first user ($150 for each additional user)
Although it is improbable that any account would require all these features for all users, their combined value totals nearly $230 per user monthly. The $15 per month upcharge represents only 6% of the value received. For accounts with 1-4 users, the additional cost for this tier ranges from $15 to $60 per month combined. The Advanced eMarketing upgrade alone justifies this tier upgrade, as third-party services like Constant Contact and MailChimp cost more and offer smaller distribution lists without Act! integration.
Act! Advantage – Ultimate Tier
The third tier of Act! Advantage provides even greater value. The Ultimate tier includes all the features of Professional, along with the following exclusive perks:
- Marketing Automation ($200/month)
- List verification ($10/user) with 5000 monthly contact scans
- 20GB of Extra Storage ($16/account)
- Free custom tables & hands-on support ($20/user)
- Free Customer Service Portal ($100/account)
- Free extra marketing domain ($50/month)
TOTAL SAVINGS: $547/first user ($160 for each additional user)
The marketing automation feature alone justifies the upgrade for most accounts, making this comprehensive tier worth more than its parts. Previously sold separately as a $200 monthly upgrade, it is now available for only $30 more per user above the Standard tier. This offer represents a savings of 50-93% compared to the old a la carte upgrade model.
Regardless of your needs, Act! Advantage offers significantly more value for the same cost as Act! Premium Cloud, with tier upgrades that are substantially cheaper than purchasing individual features separately for most Act! user teams. To learn more about Act! Advantage, visit www.gettheadvantage.net, or use our online calculator to get a cost estimate for your team.
