Online webinars, training sessions, and virtual networking events have become essential tools for modern businesses. They offer a powerful way to connect with audiences, share knowledge, and generate leads. But behind every successful online event is a well-organized plan—and the right tools to execute it.
If you're utilizing Act! Advantage, you've already gained a competitive edge. This CRM platform includes a full-featured event management solution at no extra cost, designed to simplify and streamline the entire webinar process.
Here’s how to organize a successful online webinar, and how Act! Advantage can help at every step.
1. Simplify the Planning Process
Organizing a webinar involves multiple moving parts: scheduling, registration, invitations, reminders, and follow-ups. Act! Advantage’s integrated event management system brings all of these tasks into one seamless workflow. For example, with Act! Advantage you can:
- Schedule your event directly in Act!
- Publish branded sign-up pages
- Manage RSVPs and distribute join links
- Automate reminders and follow-up emails
This all-in-one approach eliminates the need for third-party tools and reduces the risk of errors or missed steps.
2. Save Time with Automation
Manual tasks can slow you down and lead to inconsistencies. Act! Advantage automates key processes to save time and boost efficiency.
- Events are auto-scheduled or imported with settings intact
- New registrants are added to your CRM instantly; existing contacts are updated
- Join links are sent only to verified emails, complete with calendar invites
- Reminders and drip campaigns are delivered automatically
- Follow-ups are scheduled post-event to maximize engagement and ROI
With everything centralized in Act!, your team avoids repetitive data entry and stays focused on delivering a great event.
3. Cut Costs Without Compromising Quality
Many webinar platforms charge \$150–\$250 per month, and often don’t integrate with your CRM. Act! Advantage bridges that gap by allowing you to use a more affordable meeting tool (like GoToMeeting) while still accessing webinar-level features.
This means you can:
- Reduce software costs by 5–10x
- Avoid paying for redundant features
- Keep all your data in one place
4. Boost Engagement with Custom Sign-Up Pages
First impressions matter. With Act!’s event management, you can create visually appealing registration pages that match your brand. You can then share these sign-up pages via your website, social media, or Act!'s integrated eMarketing.
And with Act! Advantage, you can also:
- Share supporting documents
- Promote upcoming events
- Allow attendees to book one-on-one meetings with organizers
These features help drive sign-ups and keep your audience engaged before, during, and after the event.
5. Track Performance and Optimize
Act! Advantage provides real-time insights into your event’s performance. The events dashboard shows:
- Live registration counts
- Engagement metrics
- Follow-up activity
This data allows you to make informed decisions, adjust your strategy, and improve future events.
6. Enhance the Attendee Experience
A smooth attendee experience leads to higher satisfaction and better outcomes. With Act!, participants receive:
- Timely reminders
- Calendar invites
- Event details and follow-up content
These thoughtful touches help attendees stay informed and engaged throughout the event lifecycle.
7. Leverage Your Data for Future Campaigns
All registration and communication data is automatically written to Act!. Contacts are:
- Organized into event-specific groups
- Linked to the event activity
- Ready to be added to future marketing campaigns via Act! Marketing Automation
This tool ensures that every event contributes to your long-term marketing and sales goals.
Final Thoughts
Organizing a successful webinar doesn’t have to be overwhelming. With the right tools—like the event management features built into Act! Advantage—you can streamline your workflow, reduce costs, and deliver a professional experience that drives results.
