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Web Design

Design must have purpose, as form must have function.
Always remember who you build your site for.

An effective business website requires more than just design.

Most businesses understand the marketing necessity of being on the Internet, but find the cost and the complexity beyond reach. At Keystroke we pride ourselves on offering Internet design solutions for most budgets.

Technically speaking, "Web design" is a broad term covering many different skills and disciplines that are used in the production and maintenance of websites. Practically speaking, though, website design is your store front to the world. Its' design, functionality, and purpose will determine whether it properly supports the your business needs. Design choices must be consistent with your business identity, otherwise the viewer will be confused and less inclined to either return or purchase. Our site, for instance, was designed to convey a reliable, steady, and professional company. Flashy and splashy features may titillate the eye, but create an impression that is inconsistent with our identity, and the image we we wish to portray. Our team may be fun lovers, but our business responsibilities are not.

The Process

The different areas of web design include graphical design (ie., the images contained in a page), page design (the layout of the page), and programming (ASP, FLASH, SQL, and script). Many companies, including Keystroke, also include the implementation of proprietary Content Management Systems to allow the customer to update the site themselves.

Common Customer Mistakes

Stay Focused

From the customer's perspective, the process is often disfunctionally straight forward... "how much is going to cost". Unfortunately, customers with that attitude tend to get the worst results. All businesses have to work within a budget, but the initial focus must be on what you want the website to accomplish? For instance, websites can achieve the following objectives:

  • An online brochure or reference point
  • Product or service education
  • A harvester of prospect data
  • Customer managed tools to reduce staff overhead
  • A Promotional Tool for the latest deals
  • An interactive communication tool with customers
  • An image or "style" setter for a business. Identifying the type of business they are and the customers they're targeting.
  • An online order processing tool
  • An online product database
  • A marketing tool for niche products or services.

If a customer considering a new or updated website does not have a clear focus on which of these objectives they're aiming to achieve with their website, they're destined to waste money & time, and ultimately be dissatisfied with the outcome.

Are you missing opportunities?
Other ongoing website factors to consider are as follows:

  • RESPONSIVE WEBSITES (are you missing opportunities if your website is not responsive)
  • WEBSITE MAINTENANCE (we can assist in updating your site, keeping it fresh, etc.
Content is King

From the customer's perspective, the process is often disfunctionally straight forward... "how much is going to cost". Unfortunately, customers with that attitude tend to get the worst results. All businesses have to work within a budget, but the initial focus must be on what you want the website to accomplish? For instance, websites can achieve the following objectives:

  • An online brochure or reference point
  • Product or service education
  • A harvester of prospect data
  • Customer managed tools to reduce staff overhead
  • A Promotional Tool for the latest deals
  • An interactive communication tool with customers
  • An image or "style" setter for a business. Identifying the type of business they are and the customers they're targeting.
  • An online order processing tool
  • An online product database
  • A marketing tool for niche products or services.

If a customer considering a new or updated website does not have a clear focus on which of these objectives they're aiming to achieve with their website, they're destined to waste money & time, and ultimately be dissatisfied with the outcome.

Steak vs. Sizzle

From the customer's perspective, the process is often disfunctionally straight forward... "how much is going to cost". Unfortunately, customers with that attitude tend to get the worst results. All businesses have to work within a budget, but the initial focus must be on what you want the website to accomplish? For instance, websites can achieve the following objectives:

  • An online brochure or reference point
  • Product or service education
  • A harvester of prospect data
  • Customer managed tools to reduce staff overhead
  • A Promotional Tool for the latest deals
  • An interactive communication tool with customers
  • An image or "style" setter for a business. Identifying the type of business they are and the customers they're targeting.
  • An online order processing tool
  • An online product database
  • A marketing tool for niche products or services.

If a customer considering a new or updated website does not have a clear focus on which of these objectives they're aiming to achieve with their website, they're destined to waste money & time, and ultimately be dissatisfied with the outcome.

Budget

Having a clear project focus and plenty of content at hand will not serve the website customer well if their budget is not in step with their objectives. A website does not cost $500. Check that, yes, they can cost $500, if you use a boiler plate solution, but those tend to be placeholders.
What do we mean by that?
Placeholders are not typically designed with a business objective in mind. They seldom are found on the web, and if they are, they tend to suffer brief visit times, inconsequential click-throughs and conversion rates. One of the bigger myths with the Internet is that it is a large money faucet that everyone can drink from if they simply have a website. The dot.com bubble taught us the folly of that thinking.

A realistic budget for a website, depending on your objectives, should start around $2000. From that point, more will be more, but so will your likely returns from it.

Website Projects

You will find a small sample of the website projects we've completed recently. The selection is intended to showcase websites from a wide range of budgets, and not simply ones a small group of companies can afford. This particular gallery features samples from $1000 - $10,000.

Call us today to get the process started!

416.499.3090 or toll free at 800.857.0558

Who we are?

Specializing in home and business network solutions, providing efficiency and productivity via a local or remote setup.

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Contact Keystroke

Get in Touch

Toronto   500 Gordon Baker Rd. Toronto, ON, M2H 3B4
Toll Free : 800.857.0558
Office : 416.499.3090
Fax : 416.499.1090
     
Kitchener   250 Woolwich St. S. Breslau, ON N0B 1M0
Toll Free : 800.939.4737 Ext. 1
Office : 519.579.1408
     
Montreal   2030 Pie-IX, Local 202  Montréal, QC, H1V 2C8
Toll Free : 888.880.0449
Office : 514.666.7587
Fax : 514.666.9851

Monday to Friday: 9am to 5pm
Saturday & Sunday: Closed

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