When you're in the software business you come to learn the difference between a customer and a client. A customer will purchase products from you as it suits their interests, and there is seldom any "value add" service involved in the transaction. In fact, most vendors are aware that "customers" will shop elsewhere if there is any perceived benefit to doing so because there is no real relationship there.

Clients, on the other hand, seek out advice and service in their transaction, and in doing so establish a bit more reliance, and the vendor, in turn, owes them a higher duty of care when servicing them. The duty of care is raised further still by subscription, which is a transaction that implies an ongoing obligation to improve and support the product or service your clients are subscribing to.

It was with this distinction in mind that Keystroke recently was inspired to honour and reward our loyal clients with a "membership", the "Keystroke Quality Client" membership, and yes, we intend to convey many privileges to this membership, but more on that later.

The KQC Membership is comprised of those clients that have engaged us in both ongoing product and service transactions, and to whom we owe that higher duty of care we spoke of. Specifically, the KQC membership is reserved for those subscribing to both Act! and our Orange Care support plans. 

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