AMA Actcellerator One – (2x 1-hour classes)

“This Actcellerator package is designed to get you started from the ground up.  Since you're familiar with our training videos already we'll take this time to discuss deliverability hiccups and what to expect with your campaigns going forward.  This session is designed to make sure you fully understand how to utilize all group options for your campaigns, and how AMA can help keep your groups in order.”

• AMA provisioning
• Email list hygiene & ramping-up
• Deliverability and inbox optimization
• Group Management for effective target marketing
• Inclusions & Exclusions (and why?)
• Templates
• Single-send Campaigns
• Drip Marketing and outbound workflow

“This Actcellerator package is designed to take the concepts in the first course, and apply them to your inbound and outbound customer flows.  You will learn how landing pages can quickly collect precise data on your prospects, how to surgically target your current list of contacts for new sales opportunities, and how the inbound and outbound flows can work together to truly automate the communication lifecycle of your business”

• Inbound customer flow (CRM and Landing Pages)
• Outbound customer flow (Group targeting - dynamic lists)
• Asset Tracking

AMA Actcellerator Three – 90-minute addon course from above

“Course three is designed to help you understand the concepts of market research in the form of A/B testing (Ultimate/Advanced level AMA) your campaign emails, tracking your click-throughs on your website, and understanding how helpful your assets are to bringing your vision and message to your prospects.  We’ll also cover how you can use scoring to understand email and website engagement, and use that to create a call list for your hottest leads”

• A/B testing for emails
• Assets
• Website Tracking
• Scoring