New SaaS and mobile solution set to deliver on brand promise of "Guess Less. Sell More." by giving users automated recommendations that take the guesswork out of driving more sales

DENVER, CO - February 24, 2014 - Swiftpage, a leading provider of integrated marketing and CRM solutions for individuals, growing businesses and mobile sales teams, today revealed the first details of the company's all-new, next-generation marketing, sales and interaction management platform, Act! Cloud.

The solution will be offered exclusively as a subscription based software-as-a-service (SaaS), with general availability in North America scheduled for the second quarter of 2014. Availability in other regions is planned for later in the year.

The reveal occurred on, a new site launched by the company that will serve as the central source of official information leading up to the solution's launch, with new content and details added regularly. Those interested in gaining early access to the solution as a beta participant can visit now and enter their name and e-mail address to be considered and kept informed.

Unlike most online emarketing applications today, which provide general email marketing capabilities or general contact management capabilities, Act! Cloud will provide a complete, end-to-end solution connecting marketing activities with sales results.

"Small businesses have many SaaS options to choose from right now, but peel back the layers and the reality is that most services focus almost entirely on mass-distribution of e-mails," said John Oechsle, president and CEO of Swiftpage. "We view sending e-mail as just one piece of the puzzle. That's why we've designed Act! Cloud to give small businesses a true end-to-end solution for growing and transforming their business, from lead-generation, to follow-up, to loyalty building - all for a lower monthly fee than most of those other services offer.   For users who want more than just e-mail blasts, Act! Cloud will be the clear choice."
Core functionality planned for inclusion in the base subscription of Act! Cloud will include the following:

    • Comprehensive contact import - users can consolidate their contacts from an increasing number of the leading sites such as Facebook, LinkedIn and Google Mail, so they have everything one place


    • Time management and calendaring- an integrated calendaring  system ensures users can keep track of what is most important  to them and have one place to keep all customer  related activities


    • Detailed interaction history- every interaction, whether it be online, by-phone  or in-person, can be tracked within a contact's information  and shared with other members  of the team


    • Fast group creation - users can quickly  and easily add and remove contacts from groups,  including the ability to search for specific  criteria and instantly create a group from the results


    • Pre-built e-mail templates  - best-of-breed e-mail marketing campaigns can be built and executed quickly using fully editable, built-in starter templates  designed for a wide range of uses


    • Smart e-mail distribution - once e-mail distribution occurs to a created group, users can track opens, click-throughs, and other relevant usage information to measure campaign effectiveness


    • Intelligent follow-up management - powered by the new Act! recommendation architecture users always know the best person to follow-up with next to increase probability of a closing  the sale

Taking the Guesswork Out of Closing More Business
Act! Cloud will introduce the first of a new type of predictive analytics and proactive recommendation capabilities, unlike anything else available at its price level, known collectively as the Act! recommendation architecture.
This underlying  layer of technologies will enable Swiftpage to consistently grow the ability of Act! Cloud to give proactive, intelligent recommendations to users that increase the probability of closing more sales, faster.
The first of these capabilities, included as standard functionality in the first release of Act! Cloud, will be the Act! call-list feature, which automatically recommends the best person for the user to follow  up with next after initial marketing outreach.
Once a user begins an e-mail based marketing  campaign,  Act! Cloud immediately  begins tracking and capturing information on which recipients  opened their e-mails,  who clicked on the included links, and how many times they clicked.
Based on this information, Act! Cloud automatically re-orders the user's  call list, moving the recipients that opened and clicked most to the top of the list, and therefore showing them as the first to be contacted.
"Every entrepreneur or small business owner I've met has three things in common. First, they are doing what they love. Second, they wish they had more time to do it.  Third, they wish they knew how to market better to grow their business," said Dan Ogdon, senior vice president of customer  experience at Swiftpage. "As we analyzed competing solution providers, it became clear that many of them provide information  and reports, but few if any of them help make it actionable. When you take the guesswork out what to do next, everything goes quicker,  so users can accomplish their marketing  goals sooner, and have more time for whatever is most important  to them.  That's what the Act! recommendation architecture is all about.  When we can give a user a few hours or more back in their day by making the entire marketing  process easier, and their business is growing, that's  when we know we are delivering real value."


2014-02-24 12:54:58
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