So much work goes in to acquiring a new client. Meetings, demonstrations, proposals, negotiations and then finally getting their approval. Once a new client has been acquired, the work then goes in to keeping them and retaining their loyalty.
At the same time, so much money is spent on marketing. Marketing for new leads, new clients and being the leader in your chosen industry. More and more though, customer care is the new marketing. It is after all much cheaper to keep a client than acquire a new one.
It is important to continually understand your customers’ needs and business drivers to make sure your business gains customer loyalty. Here are five tips that your business can use to inspire loyalty through customer care:

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2013-09-28 13:15:12
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