Written by Ken Quigley

October 30 2023

Marketing your small business effectively can be challenging, especially if you have a limited budget. However, there are some strategies that you can use to promote your products or services without spending a lot of money. Here are some ideas, ranked in no particular order, for promoting your business for less than $500 a month - combined:

Written by Ken Quigley

October 25 2023

Keystroke is excited to announce that today Act! LLC launched their second Canadian-domiciled server this year for their Act! Premium Cloud (APC). The first was on May 1st, 2023 for English speaking Act! users, and this morning they launched French Canadian servers. As the Canadian Master VAR for Act!, we're incredibly excited to announce this...

Written by Ken Quigley

October 25 2023

There are many reasons why people should purchase technical support for their Act! software. Here are some of the main benefits of having a reliable and professional technical support team like Keystroke for your Act! CRM investment CRM: Reduce business interruption: Technical support can help you resolve issues faster and more efficiently...

Written by Ken Quigley

October 24 2023

Every website has a web form. Whether it's a Contact Us page or a Quote Request, somewhere on every business website there is a web form designed to capture contact information. The trouble is most are built on WordPress or Joomla components included free with their Content Management System (CMS), and are designed to collect the data from website...

Written by Ken Quigley

October 23 2023

With the introduction of Link2surveys, people are asking about the differences people Webforms and online surveys. They're both tools used to gather information from users, but they serve different purposes and have some key differences: Purpose: The main difference between a webform and an online survey is their purpose. A webform is...

Written by Ken Quigley

October 19 2023

Recently Act! LLC advised us of some changes to their licensing system that would impact our hosting provider. For context, Hosting Providers have historically been given what’s called an “Uber key” that would license the Act! software on their servers sufficient to support all the users hosted on them. These license keys were version-agnostic...

Written by Ken Quigley

October 19 2023

PC Magazine once defined Marketing Automation like this...  "Think of marketing automation as the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.” Marketing Automation is an impressive technology, and since 2018 it has...

Written by Ken Quigley

October 18 2023

In business and life, intentions can be laudable, but not meaningful. It's the execution of good intentions that influence change. For instance, buying a book is not the same as reading it, any more than planning to market, is the same as a marketing plan. A marketing plan includes objectives, awareness, and actionable processes. In the simplest...

Written by Ken Quigley

October 16 2023

Keystroke has always tried to be forward-leaning when it comes to privacy issues & the security of our customer data. When the Canadian Anti-Spam Legislation (CASL) was first introduced in 2014, we came out with the Opt-in Manager, which allowed customers to easily and efficiently harvest opt-in information for marketing purposes. We also...

Written by Ken Quigley

October 12 2023

Hosting online events like webinars, training sessions, or even networking meetings can be great for business, but organizing them can be a job in itself. If you're lucky enough to be an Act! user, there is a simple solution that will simplify this process easier called Link2events. Link2events is a powerful online event management solution that...