Act! Marketing Automation

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Marketing Automation Defined:
“Think of marketing automation as the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.”
 
PCMAG.COM
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Have questions about how AMA can help your business?

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Boldly maximize engagement & drive growth!

Now an integral part of Growth Suite, Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.
Comprehensive Campaign Management

Comprehensive Campaign Management

Optimize your customer lifecycle from initial engagement to retention and loyalty with automated outreach in each step. Let Act! Marketing Automation do the work for you with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically. Campaigns are triggered based on criteria you define, leading recipients down a highly personalized path.

Setup simple ad-hoc email blasts or drip marketing campaigns for one-off or single path communications as needed. Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks.

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Key features: Email Marketing; Drip Marketing; Response-driven Nurture Marketing; Social Sharing

Visual Workflow Designer & Interactive Editor

Visual Workflow Designer & Interactive Editor

Create beautiful, mobile-friendly email campaigns with the interactive template editor where you can customize colors and fonts, and add free, high-quality stock photos from a library of over 500,000 options. Start with one of 25 sample templates or import and edit your existing HTML templates with the WYSIWYG editor.

Setup custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow. Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.

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Key features: Interactive Template Editor; WYIWYG Editor; Visual Workflow Designer; Mobile & Desktop Preview; 

Effective Lead Capture, Scoring, & Nurturing

Effective Lead Capture, Scoring, & Nurturing

Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.

Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up, and higher close rates.

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Key features: Lead Forms; Surveys; Lead Scoring; Multi-stage Lead Profiling

Time-saving Workflow with Prioritized Follow-up

Time-saving Workflow with Prioritized Follow-up

Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. 
Watch as Act! Marketing Automation turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution. 
Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.
Your sales & marketing teams will work hand-in-glove towards business growth.
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Key features: CRM Workflow; Prioritized Sales Follow-up

Real-time Response Metrics

Real-time Response Metrics

Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history.

Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.
Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

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Key features: Real-time Campaign Metrics; A/B Testing; Website Activity Tracking & Analytics

Deliverability & Marketing Consulting Services

Deliverability & Marketing Consulting Services

Get the quickstart marketing automation support your business needs to optimize your marketing investment, fast. Both the Select and Complete AMA tiers have consulting avilable at $150/hr, while the Advanced Tier includes it at no extra cost.
This consulting service can help you avoid deliverability issues due to poor list management, and advise you on services like The Opt-in Manager to help. Moreover this service can lift your marketing limits with truly interactive drip marketing campaigns to automate customer responses. Design assistance is also available.
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Key features: Fast provisioning; optimization; design & delivery assistance

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Act Marketing Automation Training Library

Learn more about Act! Marketing Automation with our library of training videos (28 videos and growing). Each video is short and feature focused, allowing you to target the learning areas you need and want most.
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AMA Overview
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Working with Landing Pages
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Working with Templates
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Asset Management
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Drip marketing
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Who we are?

Specializing in CRM software for small to medium sized businesses, through expert counsel, deployment, hosting, support, and development services.

Delivering fruitful CRM solutions since 1994, Keystroke is the #1 Act! Reseller in the World and Master Act! Distributor for Canada.

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Toronto   500 Gordon Baker Rd. Toronto, ON, M2H 3B4
Toll Free : 800.857.0558
Office : 416.499.3090
Fax : 416.499.1090
     
Kitchener   250 Woolwich St. S. Breslau, ON N0B 1M0
Toll Free : 800.939.4737 Ext. 1
Office : 519.579.1408
     
Montreal   2030 Pie-IX, Local 202  Montréal, QC, H1V 2C8
Toll Free : 888.880.0449
Office : 514.666.7587
Fax : 514.666.9851

Monday to Friday: 9AM to 8PM EST
Saturday & Sunday: Closed

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