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Act! Marketing Automation

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Marketing Automation Defined:
“Think of marketing automation as the smarter and more powerful older sibling of email marketing. Marketing automation lets marketers plan extended customer interactions without requiring manual intervention.”
 
PCMAG.COM
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Have questions about how AMA can help your business?

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Boldly maximize engagement & drive growth!

Now an integral part of Growth Suite, Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.
Comprehensive Campaign Management

Comprehensive Campaign Management

Optimize your customer lifecycle from initial engagement to retention and loyalty with automated outreach in each step. Let Act! Marketing Automation do the work for you with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically. Campaigns are triggered based on criteria you define, leading recipients down a highly personalized path.

Setup simple ad-hoc email blasts or drip marketing campaigns for one-off or single path communications as needed. Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks.

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Key features: Email Marketing; Drip Marketing; Response-driven Nurture Marketing; Social Sharing

Visual Workflow Designer & Interactive Editor

Visual Workflow Designer & Interactive Editor

Create beautiful, mobile-friendly email campaigns with the interactive template editor where you can customize colors and fonts, and add free, high-quality stock photos from a library of over 500,000 options. Start with one of 25 sample templates or import and edit your existing HTML templates with the WYSIWYG editor.

Setup custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow. Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.

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Key features: Interactive Template Editor; WYIWYG Editor; Visual Workflow Designer; Mobile & Desktop Preview; 

Effective Lead Capture, Scoring, & Nurturing

Effective Lead Capture, Scoring, & Nurturing

Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond.

Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up, and higher close rates.

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Key features: Lead Forms; Surveys; Lead Scoring; Multi-stage Lead Profiling

Time-saving Workflow with Prioritized Follow-up

Time-saving Workflow with Prioritized Follow-up

Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. 
Watch as Act! Marketing Automation turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution. 
Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.
Your sales & marketing teams will work hand-in-glove towards business growth.
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Key features: CRM Workflow; Prioritized Sales Follow-up

Real-time Response Metrics

Real-time Response Metrics

Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history.

Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns.
Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

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Key features: Real-time Campaign Metrics; A/B Testing; Website Activity Tracking & Analytics

Deliverability & Marketing Consulting Services

Deliverability & Marketing Consulting Services

Get the quickstart marketing automation support your business needs to optimize your marketing investment, fast. Both the Select and Complete AMA tiers have consulting avilable at $150/hr, while the Advanced Tier includes it at no extra cost.
This consulting service can help you avoid deliverability issues due to poor list management, and advise you on services like The Opt-in Manager to help. Moreover this service can lift your marketing limits with truly interactive drip marketing campaigns to automate customer responses. Design assistance is also available.
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Key features: Fast provisioning; optimization; design & delivery assistance

Act! Marketing Automation Plan Feature Comparison Chart

When proven CRM meets powerful Marketing Automation, the potential for business growth is limitless, which is why we call the bundling Growth Suite. While each Growth Suite tier now includes a license of Act! and escalating support, the different features of our marketing automation are speleling out below. Choose the one right to boldly grow your business.
Marketing Automation features & benefits
Professional
Premier
Ultimate
Email Sends Per Month
10,000
50,000
100,000
Additional 2,500 email sends per month
$15
$15
$15
Email marketing
Send beautiful, responsive campaigns to your Act! contacts & groups. Dynamically merge fields from your contacts in Act!
Interactive drag & drop template editor
Build responsive email campaigns using the drag & drop interactive editor. Get started with 25 sample templates, then customize imagery, colours, fonts, and more to fit your brand. Import photos from repositories like Dropbox, or use one of 500,000 free, high quality stock photos via Unsplash, Pexels, and Pixabay
Mobile & desktop preview
View desktop and mobile campaign previews to ensure your images, content, and other campaign components render perfectly before you send them
Social sharing
Publish campaigns to social sites like Facebook, LinkedIn, and Twitter to engage your social networks to expand your reach. Drive traffic to your social networks with social buttons in the footer of all your campaigns
Landing pages & lead capture
Design effective lead capture forms on landing pages or embed forms on your website to grow your prospect database. New leads are automatically added to your Act! once a form is completed
Surveys
Create online surveys and polls using multiple question types, including radio buttons, sliders, ratings, and more to gather information about your prospects and customers. Responses are mapped to fields in Act! automatically for richer prospect and customer profiles
Marketing Calendar
Get an easy calendar view of all your past and scheduled campaigns by Day, Week, or Month. You can also filter by users or show all.
Drip marketing
Build multi-stage drip campaigns using visual workflow designer to send a series of automated campaigns or communications to your prospects and customers. View email statistics and manage subscribers in each state of your drip campaign
Visual workflow designer
Use the visual workflow designer, provide a graphical representation of your communication flow, to easily build your multi-stage campaigns. Edit existing stages or add new ones from this intuitive workflow view
Real-time campaign metrics
View real-time campaign metrics, covering opens, clicks, and comparative stats per campaign or company-wide against a time range you apply to understand the success of your campaigns and improve your marketing strategy over time. Individual campaign results push to Act! contact records automatically for a detailed, reportable interaction history.
Deliverability & compliance tools
Rest assured your campaigns will reach inboxes because AMA is backed by an expert delivery team that helps you manage your sender reputation, giving you outstanding delivery rates. Access numerous compliance tools to help with GDPR & CASL compliance, spam analysis, managing opt-outs via the unsubscribe designer where you can customize your opt-out page, global suppression against email addresses or domains, and pre-campaign exclusion lists
Getting Started Concierge
Enjoy concierge service from onboarding experts who help get you setup, logged in, and started right away
Advanced lead capture & surveys
Take lead capture and surveys to the next level with advanced forms and surveys that allows further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notificiations to Act! users when responses come in. Even load contacts into specific campaigns automatically
CRM workflow with prioritized sales follow-up
Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as AMA turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and/or opportunities automatically based on campaign & website interactions or completed lead forms and surveys
Response-driven nurture marketing
Build highly personalized, response driven nurture marketing campaigns using the visual campaign workflow designer and let AMA do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define
Asset Tracking
Asset tracking allows you to surface videos or documents in conjunction with webforms to harvest sign-ups in your database. A great tool for controlling the release of your digital assets, which tracking audience interest.
Lead management & scoring
Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Setup automated tasks and alerts in Act! to keep deals moving and close sales faster
Website activity tracking & analytics
Identify prospects on your website in real-time to engage with them when they're most interested. See who's been on your site today, yesterday, this week, last week, or the last 30-days. Gain rich insites with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follows in Act! automatically
Advanced HTML email editor
Import and edit your existing HTML templates using the WYSIWYG email editor or build new HTML campaigns from scratch
A/B testing
Test specific elements of two campaigns to pinpoint your most impactful subject lines, email content, and more. Use the results to continually refine your content for improved results
Multi-stage lead profiling
Gather information about a prospect over time with multi-stage lead profiling to steadily build a rich prospect profile in Act!
Deliverability & marketing consulting services
Accelerate your success with expert guidance designed to help you manage sender reputation, improve inbox delivery rates, comply with GDPR, build campaigns, develop templates, and more. A one-hour session is included with the advanced campaign
Monthly Cost (billed annually)
$79
$199
$399
Includes one license of Act! Premium Cloud and...
Regular Support
Premier Support
Ultimate Support
Additional Seats of Act! Premium Cloud (per month)
$35
$35
$35
Additional domain (per domain, per month)
$50
$50
$50
Additional 2,500 email sends (per month)
$15
$15
$15
= Included
= Included with extra cost
= Excluded

Act Marketing Automation Training Library

Learn more about Act! Marketing Automation with our library of training videos (28 videos and growing). Each video is short and feature focused, allowing you to target the learning areas you need and want most.
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AMA Overview
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Working with Landing Pages
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Working with Templates
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Asset Management
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Drip marketing
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Who we are?

Specializing in CRM software for small to medium sized businesses, through expert counsel, deployment, hosting, support, and development services.

Delivering fruitful CRM solutions since 1994, Keystroke is the #1 Act! Reseller in the World and Master Act! Distributor for Canada.

Contact Keystroke

Get in Touch

Toronto   500 Gordon Baker Rd. Toronto, ON, M2H 3B4
Toll Free : 800.857.0558
Office : 416.499.3090
Fax : 416.499.1090

Kitchener   250 Woolwich St. S. Breslau, ON N0B 1M0
Toll Free : 800.939.4737 Ext. 1
Office : 519.579.1408

Montreal   2030 Pie-IX, Local 202  Montréal, QC, H1V 2C8
Toll Free : 888.880.0449
Office : 514.666.7587
Fax : 514.666.9851

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Saturday & Sunday: Closed