|
What is Search Engine Optimization? Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. Surveys have shown 89% of Internet buyers are turning to search engines to find the products they want, with over 150 million searches being run on Google each day. These are significant statistics, and one of the reason successful companies are investing in Internet marketing to drive their sales. Four Powerful benefits to Search Engine Optimization - Internet customers are ready to Buy: Recent studies show that purchasers are about 12 times more likely to buy their products or services after finding their site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television). Your competitors know this, and want that traffic to find them first.
- Return-On-Investment: Like yourself, your competitors have spent thousands on their website, and they want it to start working for them. For a small investment of as little as $200 a month, search engine optimization will maximize their returns.
- Flexibility: Their website can be changed continuously to reflect new products, services, industry information, pricing, or promotions. Traffic sent to their site will learn the most current information they make available to them. Ask yourself how this compares to advertising a phone number that requires your staff to explain your promotions to each new inbound caller.
- Accountability: Your competitors know this service works. Not simply because of the increased business it delivers, but because we provide quarterly reports showing exactly how their website is climbing up the search engine rankings. The proof is visible and verifiable. We're not the emperor's tailor. You'll see what you're paying for.
This service is not simple, nor is it fast. Each new customer requires more than six hours of work to their site in the first month, and 2-3 hours each month after that. Depending on the industry and area competition, you'll see dramatic improvement to your site's rankings in the first 6-8 weeks, and enduring peak performance after that. Keep this information in mind when you hear promises of “Guaranteed”, “Page One INSTANTLY” results with a “One-time payment of only $19.95”. As you can well imagine, these deals are not only a sure fire way of losing $20, they can also cost you a lot more in the long run as your site gets banned from the major search engines. Our Bronze & Platinum SEO Packages Search Engine Optimization - 12 month package BRONZE PACKAGE • Review of competition in the top Search Engines • Review of your site content • Review & optimization of site download speed, image files and navigation • Review & adjustment of Page Titles, Headers & ALT tags • Review of site coding • Research of keywords & selection of the most powerful search terms • Submission of optimized site to all search engines & directories* • Resubmission at timely intervals (engines have specific rules on timing) • Quarterly reporting to demonstrate positioning progress PLATINUM PACKAGE • Same as Bronze, but also includes… • Monthly reporting to demonstrate positioning progress • Reciprocal Links & Linking structure (reciprocal links increase page rank on some engines) • Weekly maintenance of keywords and phrases • Implementation of xml site maps for the search engines • Implementation of rss feeds for directories • Submission to local directories wherever possible (google local, yahoo local)
|
